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Genius Brands International, Inc. (GNUS)

Beverly Hills, California- based Genius Brands International, Inc. is a worldwide brand management enterprise. The company creates and licenses multimedia content for toddlers to tweens. Genius Brands creates "content with a purpose". This means content that is as entertaining as it is enriching. A Squared Entertainment is a wholly-owned subsidiary of Genius Brands International. Genius Brands' A Squared Entertainment is a brand management and licensing company.

Genius Brands' growing library of content includes the award-winning Baby Genius, Warren Buffett's Secret Millionaires Club, Thomas Edison's Secret Lab, and Llama Llama, from the New York Times bestselling children's book franchise, and Stan Lee's Mighty 7, the first project from Stan Lee Comics, a joint venture with Stan Lee's POW! Entertainment.

Genius Brands' A Squared Entertainment represents third-party properties across a wide array of categories in territories globally. At present, A Squared Entertainment represents Psycho Bunny, a luxury apparel line; From Frank, a humor greeting card and product line; as well as Celessence Technologies, the world's foremost microencapsulation company.

An academic team headed by Professor Emeritus, Don Roberts, and a team of Emmy Award winning writers developed Thomas Edison's Secret Lab. This ensures it's E/I (Educational/Informational) compliant per FCC standards. Thomas Edison's Secret Lab is a fully immersive multimedia property. It encourages children to engage themselves in the fun and exploration of science.

Recently, Genius Brands International announced that it and Sony Pictures Home Entertainment (SPHE) finalized a multi-year agreement. SPHE will provide marketing and distribution of Genius Brands' Kid Genius and Baby Genius labels, throughout North America. Moreover, the deal allows SPHE and Genius Brands to co-develop, distribute, and internationally merchandise future animated or live action properties derived from their respective programming libraries.

Genius Brands International also recently named former Kabillion executive and respected distribution, production, licensing and merchandising expert Debra Pierson as general manager of its Kid Genius entertainment channel on Xfinity On Demand, delivering "Smart TV for Kids." As VP Sales and Marketing for Kabillion (February 2007-December 2012), she helped launch the Kabillion Kids VOD channel -- now available in more than 60 million homes through all major cable providers -- on Comcast, Time Warner and Charter.




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