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Attitude Drinks, Inc. (ATTD)

Headquartered in Palm Beach Gardens, Florida, Attitude Drinks is an innovative beverage, brand development, and marketing company. They focus on delivering experiential, functional, and healthful beverages. The company offers Phase III Recovery, a milk-based protein drink. The primary target for Phase III Recovery is active sports minded males and females from ages 15 to 35. However, the company will target active sports and exercise consumers at all levels. Attitude Drinks shares trade on the OTC Bulletin Board.

The company’s plan of operation during the coming months is to focus on the non-alcoholic single serving beverage business. This involves the development and marketing of milk based products in two fast growing segments - sports recovery and functional dairy. Attitude Drinks does not directly manufacture their products. They outsource the manufacturing process to third party bottlers and contract packers.

The company’s current product is a dairy based product - Phase III Recovery. The design of this product is for the third phase of exercise, the "after phase" of before, during, and after. This product is the first milk based protein drink ever to be produced in the United States. It is shelf-stable with a twelve month long shelf life.

Attitude Drinks started to sell this new product in February of 2010. The company’s co-pack partner is O-AT-KA Milk Products. O-AT-KA is the largest retort milk processor in the U.S., located in Batavia, New York. O-AT-KA has the most advanced retort processor and expertise to produce this product with state-of-the-art milk filtration systems and the packaging of this product in new Ball Container aluminum eco-friendly re-sealable bottles.

Attitude Drinks anticipates the development of other dairy based drink products in late 2012 or early 2013. Their intention is to concentrate on the largest markets in the eastern U.S., with further expansion in the fifteen largest markets of the country. The company will pre-sell in four sales channels. These four are grocery, convenience, drug and sports, and gym specialty. Attitude Drinks intention is to develop important working partnerships with regional Direct Store Delivery (DSD) beverage distributors in these markets.