DataCall Technologies, Inc. (DCLT.OB)

Posted: Thu May 21, 2009 4:07 pm

DataCall Technologies, Inc. (DCLT.OB) was founded with the vision to develop and deliver the first wirelessly fed information feed containing sports scores and sports news. As the company enhanced their product, they began offering additional content sources such as financial news, national and world news, weather, traffic, horoscope, trivia and more. During this time of development and growth, digital signage began gaining recognition as an explosive and lucrative industry.

Over the past few years, DataCall has shown impressive growth in its customer base and gross revenues. By establishing early strategies and corporate partnerships, the company has been able to penetrate nearly all digital signage venues. DataCall’s feeds are now delivered to a broad range of locales including: medical centers, banks, hotels, resorts, schools, gas stations, universities, restaurants, bill boards, and Public Broadcast Stations.

It has been forecasted that North American digital signage spending will total $1.6 billion in 2009 (up 24% from 2008) and will continue to grow to a projected $2.6 billion by 2011. The increasing affordability of displays and other essential equipment, ability to update feeds in real-time, and the capability to send targeted messages during various times of the day continue to fuel the growth of this quickly emerging industry.

Data Call is committed to expanding its product offerings and plans to move into other vertical markets within its targeted industry. Moving forward, Data Call will be focusing on growing its subscriber base, while maintaining aggressive expenditure management. The company is also in negotiations to acquire a likeminded company, which will enable a stronger penetration in the digital signage and IT networks technology industries.

Posted: Tue Aug 04, 2009 12:26 pm

DataCall Technologies, Inc.’s (DCLT.OB) Corporate Strategy

DataCall Technologies, Inc. was created in 2002 when digital signage became a prevalent means of communication in the advertising market. Just as the demand for digital signage increased, DataCall began to hear the ever expanding request for on-demand content – the ability to keep digital signage fresh, live and in motion.

Responding to this call, DataCall formulated a vision that the company would support this growing community by delivering real-time information to consumers. DataCall management has worked vigorously in an effort to continually improve the delivery, security and variety of this information to the Digital Signage community. As a result, DataCall provides the most effective and complete live feeds in the digital signage industry.

Further, DataCall is committed to providing service to both manufacturers and end users. As digital signage continues to grow and mature, DataCall will continue to utilize cutting edge technology, constantly working on innovations to allow further expansion of the company.

Joined: 19 Jan 2009 Posts: 1667 Location: Arizona

Digital signage is certainly the way to go with signs. How stupid in this day and age to just have a single-message paper sign.

Posted: Thu Aug 06, 2009 1:00 pm

Maybe I'm a bit behind but where should I be paying attention to know that I'm seeing digital sign placement

Posted: Fri Aug 07, 2009 12:03 pm

Data Call Technologies Inc. (DCLT.OB) Latest Report Showed an Increase in Sales Revenues of 173%

Data Call Technologies Inc. is a leading provider of news, sports, weather, financial and other infotainment feeds for the digital signage industry. The company’s information feeds can be seen throughout digital signage networks in numerous venues. These venues include: freeways, airports, sports arenas, shopping malls, elevators, cell phones, etc.

For the fiscal year ended December 31, 2008, Data Call had an increase in sales revenue of 173% from 2007 while decreasing expenses by 49%. Much of the increase in revenue occurred in the last three quarters of 2008. This excellent performance was due to the company’s ability to adjust their capabilities and offerings to reflect the growth and maturation of the digital signage industry.

Data Call chairman, Jim Ammons, noted, “2008 was a landmark year for Data Call. Even though economic challenges have had a negative impact, we are striving to expand our product offering and move into some of the vertical markets in our industry such as systems installations, network management, etc.”

The company’s CEO, Tim Vance, stated, “We are successfully improving our operational performance. In 2008, we successfully implemented several initiatives that resulted in substantial cost saving as we continued the exceptional growth of our subscription base. Unlike similar companies in this industry, we remain agile enough to shift with industry changes.”

Joined: 19 Jan 2009 Posts: 1667 Location: Arizona

I'm seeing digital signs all over the place. They're expensive at first, but far more cost-effective in the long run considering everything they can do. An entire message can be changed at the drop of a hat, and multiple messages can share the costs of the same board. But they can be placed anywhere, big or small, with good content from places like DCLT to help draw viewers.

Posted: Fri Aug 07, 2009 1:58 pm

So those changing ad's behind home plate are digital ad's

Joined: 10 Aug 2009 Posts: 6

Digital signage has numerous forms. Basically, it is a dynamic advertisement/informatin system that allows for content to be changed on the fly.

The most common form you see today is LCD screens. You see them in malls, sports stadiums, grocery stores, banks, colleges, and many other retail environments. The LCD screens will typically show the screen divided into sections. Simillar to a web page. There may be news feeds on the bottom scrolling through, weather and traffic on one side, and then a paid advertisement on the other side. This all refreshes and changes continually to keep the viewers interest. Its a very big business currently both in the states, and throughout Europe. Money is made via the advertisements.

I hope that helps...

Joined: 19 Jan 2009 Posts: 1667 Location: Arizona

It does indeed. And I think of all the opportunities for digital signage. Think of the time people spend standing in lines with nothing to do, a captive audience.

Posted: Mon Aug 10, 2009 12:39 pm

Yes indeed thank you. I see the value now and its profit potential

Joined: 20 Jan 2009 Posts: 1084

Are digital ads more cost effective than for example billboards?

Joined: 10 Aug 2009 Posts: 6

In the long run digital ads allow for more income potential due to being able to have multiple ads in spot. A banner allows for only a single ad to be displayed at the one location. Not to mention, it doesnt move talk or sing to you either, so it doesnt draw your attention to it.

Initially, the digital system will cost more to put into place, but once that is done, the cost is nominal. If you could sell 20 ads for the same exact location vs only one then you can see the upside of this very quickly.

Also to change a banner or other static ad, you have to redesign and reprint the new ad. With the digital system, you can put in a graphic or power point or whatever and tell it to play x times a day between this and that ad and your done. If they dont pay the next month, you click your mouse and they are gone...

Joined: 19 Jan 2009 Posts: 1667 Location: Arizona

And we aren't just talking billboards. These things can appear just about anywhere, including inside stores, airports, stadiums, perhaps even on shopping carts at some point.

Joined: 10 Aug 2009 Posts: 6

hmmm, shopping carts. Interresting. Maybe some battery with a solar charger to power the system. Since shopping carts spend alot of time outside in the parking lot. Would be interresting to see this at one of the trade shows soon.

Joined: 20 Jan 2009 Posts: 1084

good point w/ only one ad. I'm just used to seeing a bunch of them when you drive from or to chicago.

Joined: 19 Jan 2009 Posts: 1667 Location: Arizona

Experiments have already been done with shopping cart electronics, but the cost of outfitting so many of them might be tough.

I was thinking that it could be part of an integrated system, where the shelves would communicate wirelessly with the cart, activating a brief promo when, for example, you passed a certain cereal display, etc.

Posted: Wed Aug 12, 2009 9:17 am

Think that is already is available

Posted: Wed Aug 12, 2009 4:28 pm

Data Call Technologies, Inc. (DCLT.OB) Now Services Clients Located in 36 Different States

Data Call Technologies, Inc. announced after the closing bell today that, to date, the company’s products and services are being delivered to 36 U.S. states. CEO and Co-Founder Tim Vance commented, “Our immediate plans are to expand into the remaining states, as well as work our way into other global markets.”

Approximately 5 years ago, Data Call began supplying a basic package of information feeds to a few digital signage deployments in Texas. At the time, the company’s aim was to add to, refine, and polish the services provided to a young, rapidly growing industry. Since then, the industry as a whole, as well as Data Call, has seen triple digit increases in the number of deployments and generated revenues. This rapid growth is expected to continue as experts project the digital signage industry, in America alone, will grow to $2.6 billion in 2010.

Last year, Data Call expanded its national reach, delivering to a total of 15 states. This growth extended the company’s reach beyond the original restaurant installs in Texas to include banks, medical facilities, gas stations, convenience stores, restaurants, office buildings, sports arenas and billboards across the country. The company’s ability to achieve this growth was mainly due to its flexibility and willingness to adapt to a fast-growing industry, while continuing innovation and offering a positive value proposition to their clients.

Over the past twelve months the industry has seen additional technology developments that are quite positive for Data Call Technologies. Among them are more user-friendly applications that drive easier and larger digital network deployments. Additionally, more and more global corporations are buying into, and investing in, digital signage.

Mr. Vance added, “While providing a well-rounded body of services to the industry, we continue to innovate new products and services that will add additional value to our current customer base. This strategy will enable us to offer an attractive product line and price point to penetrate global markets.”

Joined: 19 Jan 2009 Posts: 1667 Location: Arizona

The above is certainly a good description of a company and industry that is taking off.

Joined: 20 Jan 2009 Posts: 1084

Sure is. Any idea on what 15 states they were talking about?