Bridgeline Software, Inc. (BLSW.OB)

Posted: Tue Oct 07, 2008 10:10 am

Bridgeline Software (BLSW.OB) is a developer of award-winning web applications and management software applications. The company teams with Microsoft certified developers to provide end-to-end solutions that optimize business processes with the use of web-based technologies. Bridgeline provides expandable on-demand software products such as web analytics, relationship management, eSurvey, eNewsletter, eCommerce, and content management.

Bridgeline works within its four core values to stay in-tune with their current and future clients. First, the company continues to build and enhance customer relationships by working to understand and meet their needs to become indispensable and reliable partners. Second, the company is focused on maintaining a positive and cooperative attitude while keeping their customers above personal interests and views. Third, the company continually looks to create innovative solutions for the team and for their customers by questioning traditional methods and welcoming new ideas. Fourth, the company looks towards improving everything that they do through self-evaluation and searching for increased efficiencies.

Not only does Bridgeline create web applications, the company also provides a complete outsourcing solution through a fully managed hosting service. The hosting facility contains dedicated in-house production and development servers along with a 24-hour monitored co-location facility dedicated to “mission critical” applications. When utilizing this Bridgeline service, clients get real-time usage monitoring and reporting, version controlled application codes, managed firewall security and virus protection, system uptime guarantees, and redundant and load-balanced servers.

Bridgeline was selected by Hooked on Phonics to redesign and redevelop its web properties, www.hookedonphonics.com and www.shopgpn.com. Through the use of Bridgeline’s proprietary .NET-based eCommerce system, Hooked on Phonics is looking to improve their online store capabilities and increase its existing eCommerce sales. The solution will be an easy-to-use platform that will allow users to personalize product offerings and improve marketing effectiveness. A number of Bridgeline’s automated features will be incorporated including BOGO (Buy One Get One free), bundling, cross-sale, and a “refer a friend” viral marketing feature to enhance word-of-mouth promotions.

Through the execution of its core values, Bridgeline has been recognized for its excellence. The company is a recipient of the Inc. 500 award for America’s fastest growing companies. As for now, it has over 600 customers that range from middle-market businesses to divisions of Fortune 1000 companies that include Honeywell, American Academy of Pediatrics, UBS, AARP, American Dental Association, and Marriott International. As businesses continue to seek for a competitive edge in today’s difficult economy, Bridgeline has an amazing suite of applications and services to improve any company’s online system.