Destination Television Inc. (DSTV)

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Destination Television Inc. (DSTV)

Postby QualityStocks » Mon May 05, 2008 8:41 pm

Destination Television Inc. (DSTV.OB) operates as a media production, promotion, and advertising company focusing primarily on the out-of-home digital signage industry in the United States. The company provides remote, custom edited content and advertising delivery platforms to high traffic out-of-home locations, as well as delivers national, regional, and local advertising and short format entertainment content. Destination Television currently broadcasts Bar TV, Gym TV and Hotel TV, which air first run movie trailers and new music videos that are strategically placed next to quality digital advertising, creating their unique brand of "advertainment".

DSTV’s recent acquisition of American Broadcasting Group provides the company with a local, regional and national sales engine to advertisers. This deal allows for more cash flow to the company as well as opens the doors to new major markets that were not previously considered. A well-structured revenue model has been constructed for each unit that will cost the user $199 per month on a 36-60 month contract. DSTV estimates the units will cost approximately $99 per month to operate and maintain, so the other 50% is known as profit.

Destination Television is not alone in their vision. The company is entering an agreement with Panasonic’s digital signage division to provide the 42’’ plasma displays in addition to the software, services and management of the company’s units. Management hopes to replicate the success of fellow digital signage company, Focus Media Holdings (FMCN) which raised $170 million in capital during its July 2005 Initial Public Offering. DSTV has nearly 55.7 million shares outstanding with a float of 38.6 million shares.

Quarterly revenue growth is an incredible 1414% for the first quarter of 2008 when total revenues jumped to $117,000 versus only $12,000 for the previous quarter. This growth represents a change between experimental sales in all previous quarters compared to all future sales that will be conducted with the help of their wholly owned subsidiary, American Broadcasting Group. The company’s focus and unique brand that combines both advertisements and entertainment makes them a force in the advertising industry.
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Postby QualityStocks » Fri May 09, 2008 6:40 pm

Destination Television, Inc. (DSTV.OB) - Looking to Cash In on Pharmaceutical Ad-Revenue

In a recent announcement, Destination Television, Inc. revealed its entry into an agreement with PharmaseeTV, a subsidiary of the SlipStream Video Corporation. As you might have guessed, PharmaseeTV airs health and wellness material, in addition to national advertisements by major pharmaceutical companies.

The agreement gives Destination Television exclusive rights to sell local ad-time on the PharmaseeTV network. Marketing for the project will be undertaken by the American Broadcast Group (ABG), a wholly-owned subsidiary of Destination Television, Inc., to begin immediately.

Concerning the partnership, John N. Kyle, II, President of SlipStream Video Corporation stated, “PharmaseeTV is delighted to work with Destination Television and its sales team to bring local advertisers a high impact sales and marketing solution that will reach 27 million consumers spending over $800 million annually through our pharmacy retail partners.”

Destination Television CEO Gordon Scott Venters commented, “Destination Television (www.destinationtelevision.com) looks forward to working with PharmaseeTV by offering new PharmaseeTV locations cutting edge digital signage solutions, while providing systems administration for their current locations.”

The teaming of these organizations appears to be beneficial to all parties involved. It should also be extremely effective in making Destination Television, Inc. a name which will be more readily recognized in the world of online media broadcasting.

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Postby QualityStocks » Wed May 14, 2008 11:08 pm

Destination Television, Inc. (DSTV.OB) - A Captive Audience Spells Profits

One day, a small company in China realized that people spent a lot of time “waiting” for things, and while they were waiting, they were somewhat bored. This was true while waiting on elevators, or on train platforms, bus stops, etc. So this little company, named Focus Media, decided to put LCD TV’s in those areas, and run high-quality advertisements from upscale retailers and manufacturers. The results were stunning. The people loved it, as they had something to “do” while passing the time, and the advertisers loved it because they were building brand awareness with these consumers. In most instances, sales of the target product highlighted rose from 7% to an incredible 34% during an ad campaign. Maybe more impressive was the stock of Focus Media, seeing that it made stellar gains as the company made tremendous profits.

Destination Television Inc. (which trades under the symbol DSTV) operates as a media production, promotion, and advertising company focusing primarily on the implementation of private television networks and the out-of-home digital signage industry in the United States. What makes Destination Television so intriguing, however, is that they have seen the power of the “captive” audience and have created three TV “stations” called Bar TV, Gym TV and Hotel TV. Knowing that at any particular time of the day, tens of thousands of people will be in one of those high-traffic leisure destinations, DSTV has created media and advertising directed to each “captive audience”. This is a gold mine of consumers.

By partnering with high traffic premium leisure destinations and locations, DSTV creates full branding and advertising platforms that are target specific and endorsed by some of the finest companies on the planet. Companies such as Gold’s Gym, World Gym, The Four Seasons, Hilton, Marriott and others are realizing the bottom line potential that DSTV’s networks can deliver. With their exclusive technology, Destination Television can not only run advertiser spots at any particular time they chose, which is tremendous for capturing a specific demographic, but they can run it in any number of locations. The advertiser has the ability to choose from either a few targeted locations or the entire nationwide network, depending on his goals.

But the true genius of the DSTV network is the advertising itself. Unlike a traditional TV commercial, which can appear pushy, out of place and in your face, DSTV’s unique brand of “advertainment” presents advertisers messages in a format that’s captivating and acceptable to the surroundings. It “blends” into the media, and presents itself more like part of the entertainment. Focusing primarily on high energy movie trailers and popular music videos, audiences genuinely like the programming that Destination Television brings them, while advertisers enjoy the benefits of their advertisements.

While each segment of their networks, BarTV, HotelTV and GymTV, all deserve comment on their own, we can use Gym TV as a perfect example of why this is such a win-win for the advertiser, the consumer, and the gym itself. By placing high quality digital televisions in high-traffic, upscale gym’s such as Gold’s and World Gym, 25 surveyed GymTV locations saw more than 2 million captive viewers in a single year. While those viewers were in the gym doing their exercises, they saw current, high-energy music videos and movie trailers, along with relevant advertising. Imagine if you will, riding a stationary bike, watching some great music video and then seeing an advertisement for the latest vitamin water, or workout suit, or other athletic product. This is the type of “captive audience” that is spurred to action, and the advertisers see immediate results.

Destination Television is setting the standards that all “out of the home” advertisers will be judged by. They offer locations a turnkey solution, consisting of hardware, software, location programmed content, entertainment and advertiser content. They’ll even negotiate monitors to display the programming. They offer advertisers access to select “captive” demographically diverse clientele, and they offer the consumer a fun, entertaining viewing experience. That’s a winning combination, and serious investors will be well informed to take a close look at this company.

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Postby QualityStocks » Thu May 15, 2008 3:51 pm

Destination Television, Inc. (DSTV.OB) - Crafting the Advertisement to Match the Clientèle

When Destination Television developed the concept of creating media content targeting high-volume, leisure destinations such as bars, gyms, and hotels, it was clear they understood the benefits of a “captive” audience. In fact, Gordon Scott Venters, the CEO of Destination Television, had this to say recently: “We offer our advertisers what traditional TV cannot: we reach the hard-to-get high income viewers when they are away from home or work and at a fraction of TV’s ad cost.” But simply having a captive audience wasn’t the end of the story. The management team decided that since they are focused on a niche demographic, allowing the programming loop to be custom designed by the advertiser was key to continued success.

With that in mind, Destination TV decided to chose BroadSign International’s software as their service solution, and BroadSign’s Suite to operate their networks of digital screens in out-of-home leisure venues. Destination Television and its affiliates comprise one of the nation’s largest digital signage network operators, and the programming loops feature a mix of the latest movie trailers, music videos, advertising and useful local information. The loop content and length are adjusted to customer demographics and dwell times at each location. The company serves local, regional and national advertisers and also produces content in-house.

“The ability to easily customize loop content and schedules to each day at each location in a vast network is critical for targeting our niche demographics and this is where BroadSign’s application perfectly fits our needs,” Scott Venters said.

By using BroadSign’s Suite, Destination Television’s networks can schedule and ensure content playback on each particular screen, monitor the network and campaign performance, and produce proof-of-play reports for advertisers. The enterprise-scale software also makes it easy to manage media space inventory and target campaigns by demographic and geographic criteria from one central location.

This is the Holy Grail of target marketing. By understanding the demographics and pattern profiles of their target clientèle, advertisers can custom build advertising campaigns that are specific to that particular customer. For instance, let us assume that an advertiser sells a brand of beer that is very popular with the male 20 to 25-year-old age group. With Destination TV’s integration of BroadSigns’s operation technology, this advertiser can craft his message to address that age group, and to play on those bar TV networks in locations that cater to a younger crowd. They can also figure in exact start times, number of views they would like, and even monitor campaign performance via the amount of that product purchased during the production times. It’s an advertiser’s dream come true.

This is by far the gold standard for “out-of-home” advertising, and Destination Television is taking it to a whole new level. With customizable and scalable capabilities, DSTV has broken the barriers to targeting the leisure destination consumer. The wise investor would do well to take notice.

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Postby QualityStocks » Fri May 16, 2008 8:43 pm

Destination Television, Inc. (DSTV.OB) - Reaching Captive Viewers in Some Unlikely Locations

Destination Television Incorporated (DSTV.OB) operates as a media production, promotion, and advertising company focusing primarily on the out-of-home digital signage industry in the United States. The company provides remote, custom-edited content and advertising delivery platforms to high traffic out-of-home locations, as well as delivering national, regional, and local advertising and short format entertainment content. Destination Television currently broadcasts Bar TV, Gym TV and Hotel TV, all of which air first-run movie trailers and new music videos which are strategically placed next to quality digital advertising, creating the company’s unique brand of “advertainment”.

The company’s fastest growing network is Gym TV. This streams live audio and video to an audience with a much higher sense of awareness as a result of while working out. A side benefit of the locations is knowing that the audience has the cash flow to pay for a gym membership, indicating a level of disposable income readily available for advertisers’ products. These units are located in major gym chains such as Gold’s Gym and Planet Fitness. Advertisers can rest assured the product is working based on a recent survey of 25 Gym TV locations which showed over 2.5 million viewers in a one-year period.

Hotel TV takes a little different approach than Gym TV and caters to a different audience. The National Hotel Television Network, or NHN, has 230 distinct locations which cover more than 44,000 upscale hotel rooms around the country. These rooms are in reputable hotels such as Hilton, Mariott, Sheraton and Hiyatt hotels. They serve as a visual guide for the hotel guest, while peripheral advertisements provide a 30-minute-long show about the location. This half hour program is both a visual aide and helpful resource for new travelers.

Another rarely tapped advertising market is the overflowing bars and nightclubs of America’s hottest cities. This primary demographic is 21-35 years old, a group known to be much freer with disposable income. The company currently has four locations, South Beach, Key West, Ybor City and Orlando. These four cities alone receive 1.2 million annual views, and because of this great success, DSTV is planning for a massive national expansion.

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Postby QualityStocks » Mon May 19, 2008 10:16 pm

Destination Television, Inc. (DSTV.OB) Announces QualityStocks.net Coverage

Destination Television, Inc. will be featured in upcoming Daily Newsletters, Daily Blogs, Message Boards, and the Small Cap Daily Internet broadcasts put out by QualityStocks. QualityStocks has over 600,000 subscribers to The Daily Stock Newsletter, which is a free service that collects data from hundreds of Small-Cap and Micro-Cap online Investment Newsletters and puts it all into one Free Daily Newsletter Report.

Mr. Gordon Scott Venters, President and CEO, has the Company focused on the implementation of private television networks and digital signage solution in high traffic leisure destinations. Destination Television’s current network broadcasts Bar TV, Gym TV and Hotel TV, airs first run Hollywood blockbuster movie trailers, and new and catalogued music videos. All are strategically placed with quality digital advertising.

Mr. Venters stated, “Destination Television has a unique and solid business foundation, and appreciates the opportunity to sponsor the Quality Stocks Newsletter, Video and Blogs. QualityStocks is providing a much needed service in the micro-cap and small-cap markets. We believe that Destination Television is positioned for continued growth and anticipates increased revenues.”

Michael McCarthy, Director of Business Development for QualityStocks.net, stated that QualityStocks is very pleased to have Destination Television as a featured company. McCarthy added that the company, DSTV, is methodically establishing itself as a category leader.

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Postby QualityStocks » Tue May 20, 2008 10:10 am

Destination Television, Inc. (DSTV.OB) - Capturing Attention, and Dollars

On March 13, Destination Television quietly signed a digital signage reseller agreement with AccuWeather.com. Destination Television is best known for operating as a media production, promotion, and advertising company focusing primarily on the out-of-home digital signage industry here in the United States. Accuweather, as most are aware, delivers weather information and reports from a team comprised of 113 meteorologists around the country. AccuWeather.com provides the industry’s most accurate, localized, and entertaining branded forecasts and severe weather bulletins to over 110 million Americans each day via the Internet, mobile devices and IPTV, through the airwaves, in print and on digital signage.

So why is this such a winning strategy? Because Destination TV knows that by utilizing localized customizable content from AccuWeather, they will draw even more attention to their network television screens. This “captured attention” will improve the consumers’ retention of advertisements shown between the weather segments. The President and CEO of Destination TV, Mr. Scott Venters, stated, “Destination Television is excited about the addition of AccuWeather.com as our core content weather provider as we continue toward engineered digital signage solutions that work for our customers.”

Destination Television, Inc. (OTCBB:DSTV) is utilizing first-run Hollywood blockbuster movie trailers and new music videos together with dynamic digital advertisements to create its unique brand of “Advertainment” on its three major networks: Bar TV, Gym TV, and Hotel TV. The company is reaching millions of these “leisure destination” viewers every month, yet no matter how hot the music video, or how exciting the movie trailer, advertisers know that a well done “weather update” can literally stop traffic, they are truly that powerful.

When the casual viewer sees a local weather forecast, he or she is much more inclined to focus attention on the screen and concentrate on the message, literally blocking out background noise. Studies have shown that in the viewing time between weather updates, people tend to remember the products and services that were advertised much better. This is music to the advertiser’s ears, as brand recognition and calls to action cannot take place until the consumer takes notice of the display screens and focuses some attention on them.

Destination Television has made a significant advance by entering this agreement with AccuWeather, and it’s the advertisers who are expected to benefit with increased revenues and more brand recognition and loyalty. This is indeed a strategically important pact, and shows how well management understands the psychology of its advertising medium.

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Postby QualityStocks » Fri May 23, 2008 8:54 am

Destination Television Inc. (DSTV.OB) Is Everywhere You Go

Destination Television Incorporated (DSTV.OB) operates as a media production, promotion, and advertising company focusing primarily on the out-of-home digital signage industry in the United States. The company provides remote, custom-edited content and advertising delivery platforms to high traffic out-of-home locations, as well as delivers national, regional, and local advertising and short format entertainment content.

Advertising on their national networks is as affordable as it is easy. Plans for their services start at only $250 per month per location. If an advertiser really wants to saturate a targeted crowd, they can purchase additional blocks of time, or longer spots which can be run up to sixty times per day!

Destination Television currently broadcasts three of their own networks: Bar TV, Gym TV and Hotel TV, which air first run movie trailers and new music videos. They also sell advertisers access to several other national advertising networks including: Fantasy Sports Machine, W!ld Blue Yonder, Peak Fitness, GETv Network, and NHN Television. DSTV sells advertising blocks ranging from 15 seconds to 60 seconds in duration and even offers discounts for six or twelve-month contracts.

Although DSTV sells other marketing strategies, they continue to expand their own network. Their fastest-growing network, Gym TV, reaches over 2.5 million viewers per year, and is expanding at a rapid pace. Their other network, Bar TV, attracts a younger demographic which has plenty of disposable income they are willing to spend for advertisers. This has been a huge success in the four test cities, and a nationwide expansion is planned for the upcoming months.

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Postby QualityStocks » Thu May 29, 2008 8:26 am

Destination Television, Inc. (DSTV.OB) Has the Right Blend for Successful Growth in 2008

Destination Television, Inc. (DSTV.OB) recently announced an update regarding the company’s prospects and outlook. The company is a media production, promotion, and advertising company focused on strategically placing digital signage in high-traffic, out-of-home (OOH) locations.

In November 2007, Destination fully acquired American Broadcast Groups LLC (ABG), an advertising sales company. ABG has become the sales division for all of the Destination Television OOH networks. The ABG division has been able to create a steady revenue stream from local and regional advertisers purchasing spots on Gym TV™, Bar TV™, and Hotel TV™.

The potential for growth within this niche of advertising is quite high, and the company is expanding its coverage area. The management team has made a decision to shift its focus to the acquisition of other digital signage networks. In late 2007, Destination Television began executing exclusive licensing agreements to place local and regional advertisers on established networks.

“Fit TV” with its 30 locations in North Carolina, and Starpoint Digital Media Network located in health clubs in the Southeast, were the first two networks to execute agreements. The latest major agreement is with PharmaseeTV, which currently airs health and wellness programs that reach over 70 million consumers from its pharmacy locations.

Destination Television airs its “advertainments” along with a blend of digital ads, new music videos and Hollywood blockbuster movie trailers. The company offers broadcast quality content tailored to its target audience so that screens are “watched”, not merely “seen.”

The current Destination Television sales model provides advertisers with 10-second spots that air five times per hour per location. Typically, each advertiser signs a six-month contract averaging $1,000 per ad. Destination has determined that each location is able to fulfill the needs of up to 20 advertisers annually per screen.

With its expanding area of coverage and with ABG as its “sales engine”, it looks like Destination Television has the right combination for tremendous growth.

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Postby QualityStocks » Tue Jun 03, 2008 6:28 am

Destination Television Inc. (DSTV.OB); Ahead of the Game with Digital “Advertainment”

Digital signage has replaced the printed sign era. The ability to place advertising and informational screens indoors, in subways, hallways, doctors’ offices, cafeterias, airports, schools, malls and more, makes electronic displays a popular choice for marketing purposes.

Aside from location, digital signage offers the advantage of content alteration with a few clicks of a button. The signs can be changed to adapt to an audience, show automation, or even allow for viewer interaction.

Destination Television Inc. (OTCBB: DSTV) is a media production, promotion and advertising company focused on the digital signage market. The company targets specific facilities with high public volume to launch its remote, custom-edited content and advertising delivery platforms. The company currently broadcasts Bar TV, Gym TV and Hotel TV, airing first-run movie trailers and music videos while strategically injecting advertisements (comparable to commercials) in between entertainment blurbs – it’s what the company calls “advertainment.”

Through its location placement, the company’s programming reaches millions of targeted viewers each month. Patrons spend hours in bars, at the gym, and in hotel rooms – constantly searching for the next avenue of entertainment. Destination Television can remotely update an advertiser’s programming at specific times to cater to changing audiences.

The company recently acquired American Broadcasting Group to provide local, regional and national sales engines to advertisers. The deal generates more cash flow to Destination Television and opens doors to additional markets.

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Postby QualityStocks » Mon Jun 09, 2008 9:44 pm

Destination Television Inc. (DSTV.OB) - Digital Media Advertising is Proven to Increase Sales in Australian Pharmacy Experiment

More good news for digital media advertising company Destination Television Incorporated (DSTV.OB) today as a month-long research study from Australia publishes its results. The study, which combines work by Galaxy Research and Sigma audited point-of-sale data, compared two products (Hydralyte and Blackmores Women’s Vitality) in four pharmacies year-on-year, month-on-month and like-for-like stores. The difference was that two of the pharmacies were outfitted with digital media advertising screens and the other two were not.

The research shows a sales increase of up to 20 percent against comparable stores who do not display the digital media advertising. The study was conducted with as few variables as possible, and no additional point-of-sale promotions or catalogs were placed in the pharmacies for the two products participating in the research. Jon Marshall, the manager of an Australian media advertising firm, commented on the study by saying, “There is now a strong body of evidence from numerous studies both in Australia and internationally that support the media platform as a valid and effective way of engaging consumers at point-of-purchase. We can prove that pharmacy visitors are seeing the screens, recalling the advertising and responding to the messages.”

This study is just one more piece of evidence on the side of Destination television. Their strategically placed digital advertising continues to gain momentum in the United States as their viewing traffic approaches nearly 5 million annual viewers. DSTV currently broadcasts Bar TV, Gym TV and Hotel TV and is aggressively expanding its service area and customer base due to its success. As more information about digital media advertising continues to be published, advertisers will become aware of the success of this unique form of “advertainment” as DSTV calls it.

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Postby QualityStocks » Tue Jun 10, 2008 9:09 pm

Destination Television, Inc. (DSTV.OB) Operates Within in a Rapid-Growth Sector

Destination Television implements an array of private TV networks with digital signage solutions in high-traffic locations outside of its client’s respective domains. American Broadcast Group, a wholly-owned Destination Television subsidiary, operates solely for DSTV’s exclusive networks. These include GymTV, BarTV, and Hotel TV, and all are targeted to specific industries to provide the company with a continuous stream of ad revenue.

According to the company’s sales model, advertisers can purchase six-month contracts which facilitate 10-second spots, five times an hour for about $1,000. Destination Television claims to be capable of serving twenty advertisers a year, per screen, per location. The most recent deal struck by the company is an agreement with PharmaseeTV to utilize DSTV solutions in more than 250 pharmacies nationwide.

This, and other agreements, have led to the rapid expansion of Destination Television’s operations over the past twelve months. While we are well into the digital age, the full potential of private video networks and integrated digital advertising has yet to be realized. As traditional avenues of distributing music and television begin to fade into the background, the success of companies like Destination Television is expected to become more pronounced. In all, the company has strategically poised itself to gain a significant share of a market that has yet to reach its zenith.

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Postby QualityStocks » Wed Jun 18, 2008 1:25 pm

Destination Television, Inc. (DSTV.OB) Offering Captive Ways for the Advertisement of Companies

Destination Television, Inc.’s (OTCBB: DSTV) main business is the implementation of private television networks and digital signage in high-traffic leisure destinations. They focus on placing televisions in businesses and high-traffic locations that will allow companies to advertise their company in a digitally enhanced and captivating way. Destination Televisions is filling an important niche in the advertising industry, specifically that of the out-of-home (OOH) areas where the use of static media and fluorescent tube technology (lightbox) could be utilized at a higher degree.

When people are in high-traffic leisure areas, many come across televisions. Not only are they aware of these T.V.’s, but they will stop to watch what is on. Destination Televisions has partnered up with high-traffic leisure destinations and locations, creating full branding and advertising platforms that may be the standard by what all other competing OOH networks will be judged. The company’s national networks and partners represent numerous companies that are known worldwide. These include Sheraton, Hilton, Gold’s Gym, Marriott, World Gym’s, and thousands of others who are warming-up to the idea that Destination Televisions can drive traffic to their locations, increase and create new revenue streams, and induce positive branding on their consumers.

Their current broadcasts include Bar TV™, Gym TV™, and Hotel TV™. On these broadcasts, they air first-run Hollywood blockbuster movie trailers and new music videos, and these are strategically placed next to quality digital advertising, ultimately creating “Advertainment.” During these movie trailers and music videos, the advertiser’s commercial spots are continually running on the networks. It is the frequency and consistency of these advertiser’s commercials that make Destination Television superior to that of ordinary television, and air at a fraction of the cost of traditional media.

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Postby QualityStocks » Tue Jun 24, 2008 10:14 pm

Destination Television, Inc. (DSTV.OB) Ad Networks to Reach Virtually Any Demographic

Destination Television is a broadcast company engaged in the production and sale of closed-network television commercials and specifically targeted advertisements. With several private networks set up in high-traffic, out-of-home locations, the company is able to reach any desired demographic. The three primary networks through which this goal is achieved are: BarTV, GymTV and HotelTV.

BarTV currently operates in many trendy nightlife locations in South Florida, though a national expansion plan is underway. For advertisers seeking the attention of the 21- to 35-year-old crowd, BarTV is an excellent avenue to pursue. According to a recent survey conducted by the company, the network delivers featured ads to over 1.2 million consumers annually.

GymTV is Destination Television’s hub network in the fitness world. Reaching 2.5 million customers a year, it is the company’s fastest growing platform. Fitness center patrons are health-conscious adults of all ages, and are effectively reached during their workout times, when adrenaline is pumping and senses are heightened. This makes them extremely receptive to visual stimuli, and makes the gym a great place for advertising personal health products.

Last, but certainly not least, is HotelTV. Its trademark program, City Traveler, runs in the guest’s room on a continuous loop, and is specifically designed to act as a guide to local restaurants, shopping, and attractions. The ads currently run in major hotels like Marriott, Hyatt, Hilton and Sheraton. While centralized in South Florida, HotelTV has spread to places across the country.

Destination Television can accommodate the needs of any advertiser or location, big or small. Catering to leisure destinations, ads placed on the company’s closed networks reach people with money to spend and utilize techniques that ensure the highest rate of brand recall. Destination Television is on its way to becoming one of our nation’s most prominent methods of out-of-home advertising.

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Postby QualityStocks » Mon Jun 30, 2008 11:28 am

Destination Television, Inc. (DSTV.OB) Looking to Become a Leader in Digital Media Networks

Destination Television, Inc. (DSTV) is a media production, promotion, and advertising company engaged in the out-of-home (OOH) digital signage industry in the United States. The company creates custom-edited content and advertising delivery platforms for high traffic locations, which can be provided on a national, regional, and a local level. Their current broadcasts include BarTV, GymTV, and HotelTV, which air first-run movie trailers and new music videos that are carefully placed in high traffic areas along with company ads that are played constantly throughout the program, creating a unique brand of “advertainment.”

Through partnerships with high-traffic, premium locations, Destination Television is able to reach millions of viewers each month. The advertising platforms are specifically designed for each target audience, as advertisers can choose to run ads in a single location, region, or in thousands of locations throughout the nation. These ads can be run at specific times on any day of the week in order to reach an advertiser’s target demographic.

Digital media networks are becoming a premier channel for advertisers, and it’s revolutionizing the way many corporations, businesses, and other entities promote their services and products. Much of the growth in the past year came from discount stores and large grocery chains, with PRN (Premier Retail Networks) announcing that their Wal-Mart TV Network will be upgraded to feature plasma and LCD monitors that will be airing multiple channels of department-specific content.

With the news that Wal-Mart upgraded their TV network, Target announced in December of 2007 that they would be deploying a high-def digital signage network to all 1,400 of their U.S. stores in the coming months. While we are well into the digital age, the full potential of private video networks and integrated digital advertising has yet to be realized, and Destination Television has strategically poised itself to gain a significant share of a market that has yet to reach its zenith.

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Postby QualityStocks » Thu Jul 03, 2008 6:51 pm

Destination Television Inc. (DSTV.OB) Proven to Increase Sales by As Much As 60%

Destination Television Inc is a media production, promotion, and advertising company focusing primarily on the out-of-home digital signage industry in the United States. Destination Television currently broadcasts Bar TV, Gym TV and Hotel TV, airing first-run movie trailers and music videos while strategically injecting advertisements in between entertainment segments. The company has just announced the results of a Forrester research study that shows sales of advertisers have increased an astounding 15% to 60%.

Digital advertising, like the products offered by Destination Television, is slowly phasing out printed advertisements and is thought to be the main source of advertisement in the future. The main selling point of digital advertising is the intended audience can be reached easily by pinpointing precise locations and times. Destination Television takes advantage of this by placing its units in high-traffic areas such as bars and gyms that are visited by key demographics for many retailers.

Gym TV, which is the company’s fastest growing product, reaches over 2.5 million viewers per year, and is expanding at a rapid pace. Other services such as Bar TV and Hotel TV capture the key OOH (Out of Home) advertising areas, which have become a major niche market that is viewed as under-utilized by many advertisers. Many companies have caught onto this trend and are using the services of Destination Television. The long list of advertisers can be highlighted with the following companies: Bacardi, Sony, Nissan, Paramount Pictures, Golds Gym, Virgin and Interscope Records. As you can see by this list, the diversity of advertisers is enormous because the limitations to the capabilities are very small.

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Postby QualityStocks » Fri Jul 11, 2008 10:39 am

Destination Television, Inc. (DSTV.OB) Offering Solutions in a Rapid-Growth Sector

Digital signage is one sector of the out-of-home advertising venue with the most growth potential, and Destination Television is one of its most exciting contributors.

While many advertisers remain reluctant to abandon traditional forms of consumer targeting, an increasing number of people are beginning to understand the benefits of the sort of marketing that Destination TV provides. Full-motion digital signage is the wave of the future, and offers many attractive advantages over old mediums like posters, billboards and the like. Among these advantages is the advertiser’s ability to remotely alter ad content. This creates the opportunity to increase the contextual relevance of selected information based on changing factors like the time of day. What results is enhanced effectiveness and, ultimately, a higher rate of return on advertising dollars.

Digital merchandising has come a long way with respect to decreasing its shortcomings in the past few years; prices of plasma and LCD technology have dropped dramatically, allowing for a once high-end solution to become available to a more common market. China is a good example of a location where this mainstreaming has already occurred, leading the world in the number of digital displays with more than 100,000. In total, these signs create a $10-billion collective market capitalization.

It is anticipated that, before long, we will see these kinds of numbers here in America, and Destination Television is positioned to substantially capitalize on that eventuality. Already the company has built an impressive network of high-impact modules that deliver content in an attractive manner, so it seems only a matter of time before its potential is realized.

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