Skinny Nutritional Corp. (SKNY)

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Skinny Nutritional Corp. (SKNY)

Postby QualityStocks » Fri Jun 29, 2012 3:11 pm

Skinny Nutritional Corp. has established their Skinny Water® brand as a clear alternative to other products in the enhanced water space, with the only true zero calorie, sugar, carb, sodium, and preservative-containing beverage available. Skinny Water’s proprietary formulation of essential antioxidant agents, electrolytes, and the critical vitamins our bodies need in order to achieve optimal function, uses 100% natural flavors, no preservatives, no artificial colors, and only the best purified water.

The company has constructed a network of some 50 domestic distributors (with three more internationally), placing product on shelves at over 15k stores across the United States. Derived from the natural flavors contained in fruits and vegetables, Skinny Water represents a fortified, extremely low-impact, great-tasting array of beverages that provide a concentrated punch of the nutrients essential for a healthier lifestyle.

The company’s strong emphasis on health, fitness, and community has served marketing initiatives very well. The new age beverage segment has seen increasing momentum in recent years, with just about every beverage company getting into the game, but none of them has the kind of no-nonsense product composition behind Skinny Water, something that appeals directly to the majority of the core consumer market.

With 30 “Skinny” trademarks already under its belt, Skinny Nutritional shows the prowess which has propelled the company forward, constantly innovating down new product vectors. A great management team leads its continued success, including Founder, CEO, and Chairman, Michael Salaman, whose 20 years in the trenches of the industry developing and marketing new products makes the company’s new development channels exceptionally promising.
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Re: Skinny Nutritional Corp. (SKNY)

Postby protostars » Mon Jul 02, 2012 7:38 am

This is different than a lot of the so-called healthy beverages currently out there, and consumers are going to know it because they are the kind of people who read labels. SKNY uses natural flavors found in fruits and vegetables. They don't use any sugar, but rather a very small amount of Sucralose and Ace-K as sweeteners. So there's no calories, no carbs, no sodum, and no preservatives. Basically just vitamins and water.
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Re: Skinny Nutritional Corp. (SKNY)

Postby QualityStocks » Mon Jul 02, 2012 10:24 am

Skinny Nutritional Corp. (SKNY) Receives $15,000,000 Financing to Accelerate Growth Initiative

Skinny Nutritional, the maker of Skinny Water® and a leader in the zero-calorie enhanced water category, announced this morning that it has secured financing to drive a national expansion strategy. Trim Capital LLC has agreed to a financing transaction involving the issuance of $9,000,000 of preferred and common stock and a $6,000,000 senior secured credit facility. At the initial closing, Skinny Nutritional sold a $1,000,000 senior secured bridge note.

“The investment Trim Capital is making in Skinny Water will give the Company the capital to execute its growth plan. Having access to this capital will allow us to accelerate our marketing and brand initiatives, add new product lines under the Skinny Nutritional Corp. umbrella of Skinny trademarks and build inventory levels to satisfy the demand for our products,” stated Michael Salaman, CEO of Skinny Nutritional Corp.

Trim Capital LLC’s Managing Partner, Marc Cummins commented, “Skinny Water is exactly the type of investment we look for – one with the perfect combination of a solid consumer proposition, a healthy distribution system and a robust product pipeline that will continue to deliver great-tasting and healthy products to the marketplace.”

The financing is structured to occur in three separate closings, with each of the second and third closings subject to certain conditions. Upon the Third Closing, Trim Capital will acquire $9,000,000 of equity units consisting of shares of a newly authorized series of redeemable senior preferred stock and shares of common stock equal to 65% of the fully diluted shares of common stock of the Company. In addition, at the third closing Trim Capital will provide the Company with a $6,000,000 senior secured credit facility.

At the first closing which was completed on June 28, 2012, the Company sold a $1,000,000 senior secured bridge note to Trim Capital. At the second closing, which is anticipated to occur within 45 days, Trim Capital will purchase an additional $3,000,000 of securities of the Company, consisting of a combination of an additional senior secured bridge note and equity units consisting of preferred and common stock. At the third closing, the bridge notes sold at the first and second closings will convert into equity units, and, in addition, Trim Capital will purchase $5,000,000 of additional equity units such that, after the third closing, Trim Capital will own $9,000,000 of redeemable senior preferred stock and 65% of the fully diluted shares of common stock of the Company.

The second closing is subject to customary closing conditions, as well as ,the negotiation of the final terms of the senior secured credit facility and the filing of a proxy statement with the Securities and Exchange Commission relating to an annual meeting of stockholders to vote on, among other things, the authorization of sufficient shares of preferred stock and common stock to issue at the third closing. The third closing is subject to customary closing conditions, as well as stockholder approval of various matters relating to the transaction.

The senior preferred stock to be issued at the second closing will have no voting rights at the time of its issuance at the second closing; provided that, at the third closing, the holders of the senior preferred stock issued at the second and third closings will be entitled to elect four members of an expanded seven-member board of directors and will have certain protective provisions requiring the consent of the holders of the preferred stock for certain corporate actions.

The Board of Directors of the Company has approved the transactions consummated at the first closing and the transactions to be consummated at the second and third closings, subject to, among other things, the finalization of the documents relating to the preferred stock and the proposed senior secured credit facility. Michael Salaman, the Company’s CEO and a director, is a minority investor in Trim Capital. Bryant Park Capital initiated the transaction and served as the exclusive financial advisor to Skinny Nutritional Corp. throughout the transaction.

Trim Capital LLC is affiliated with Prime Capital, LLC, a private investment firm that assists consumer companies in financing operations and expansion. Trim’s objective is to assist Skinny Water in building its brand by providing strategic, branding and marketing expertise, as well as, operational support.

Skinny Nutritional Corp. holds an extensive portfolio of trademarks for Skinny products and has a planned roll-out schedule that is expected to fuel significant growth. More information about upcoming launches will be detailed in the coming months.

The current Skinny Water® lineup features six great-tasting flavors, including Acai Grape Blueberry (Hi-Energy), Raspberry Pomegranate (Crave Control), Lemonade Passionfruit (Total-V), Orange Cranberry Tangerine (Wake Up), Pink Citrus (Power) and Goji Black Cherry (Shape). Every bottle of Skinny Water® has all natural colors and flavors, key electrolytes, antioxidants and vitamins, featuring ZERO calories, ZERO sugar, ZERO sodium, and ZERO carbohydrates with no preservatives.
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Re: Skinny Nutritional Corp. (SKNY)

Postby mwest » Mon Jul 02, 2012 10:43 pm

This a company that is focused on expansion, and a good point to make with share holders.
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Re: Skinny Nutritional Corp. (SKNY)

Postby stockseeker30 » Mon Jul 02, 2012 11:05 pm

Those flavors seem very appealing to me and while I am not a big water drinker, I would try it.
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Re: Skinny Nutritional Corp. (SKNY)

Postby protostars » Tue Jul 03, 2012 7:44 am

I have tried it, and it's good, though haven't had all of their flavors. But the difference is that it doesn't have a lot of questionable artificial chemicals in it. People who are into that will gravitate toward the product with the healthiest and most natural ingredients.
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Re: Skinny Nutritional Corp. (SKNY)

Postby armedical » Tue Jul 03, 2012 5:08 pm

I think that the market for a product like this is every expansive. People are more willing now to spend the extra dollar to eat or drink something that is truly healthy.
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Re: Skinny Nutritional Corp. (SKNY)

Postby mwest » Tue Jul 03, 2012 11:12 pm

With the way health issues are going around today, going the healtheir alternative and drinking this product instead of soda's sounds good to me
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Re: Skinny Nutritional Corp. (SKNY)

Postby stockseeker30 » Tue Jul 03, 2012 11:16 pm

When you consider how much carb's are in soda's no wonder the government is looking at ways to regulate how much we drink especially at fast food resturants.
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Re: Skinny Nutritional Corp. (SKNY)

Postby protostars » Thu Jul 05, 2012 7:39 am

It's available at Target, CVS, and various grocery chains.
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Re: Skinny Nutritional Corp. (SKNY)

Postby armedical » Thu Jul 05, 2012 1:23 pm

I do hope that it does not pass as a fad and that people consider the benefits of using a product like Skinny Water.
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Re: Skinny Nutritional Corp. (SKNY)

Postby QualityStocks » Thu Jul 05, 2012 1:51 pm

SKNY Investors Kit is Now Available

Request your copy at: http://SKNY.QualityStocks.net
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Re: Skinny Nutritional Corp. (SKNY)

Postby mwest » Thu Jul 05, 2012 5:39 pm

I agree armedical, and this is an alarming fact to consider:
http://preventdisease.com/home/tips43.shtml
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Re: Skinny Nutritional Corp. (SKNY)

Postby stockseeker30 » Thu Jul 05, 2012 9:01 pm

Have to find a way to not only safe ourselves, but also our children as well from this horrible drinking habit.
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Re: Skinny Nutritional Corp. (SKNY)

Postby armedical » Fri Jul 06, 2012 6:09 am

It was interesting to find out that among the things that I already knew it caused, obesity, tooth decay, and caffeine dependence, it was interesting to find out that it also caused weakened bones.
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Re: Skinny Nutritional Corp. (SKNY)

Postby protostars » Fri Jul 06, 2012 7:13 am

Pricing becomes a factor for a lot of people. Soft drinks are cheap compared to most health waters.
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Re: Skinny Nutritional Corp. (SKNY)

Postby mwest » Fri Jul 06, 2012 11:15 pm

That is a good point but then the afer effects is really sad when you consider what it does to you as armedical has mentioned
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Re: Skinny Nutritional Corp. (SKNY)

Postby stockseeker30 » Fri Jul 06, 2012 11:42 pm

When you think about how much of our body is made up of water it's not hard to see why this product is so needed.
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Re: Skinny Nutritional Corp. (SKNY)

Postby protostars » Mon Jul 09, 2012 6:57 am

It's all about comparing the short term costs to long term costs. There's a serious long-term price to pay with soft drinks.
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Re: Skinny Nutritional Corp. (SKNY)

Postby QualityStocks » Mon Jul 09, 2012 8:00 am

Skinny Nutritional Corp. (SKNY) Poised for Rapid Growth with Solid Distribution Network and Superior Products

Skinny Nutritional has established their Skinny Water® brand as a clear alternative to other products in the enhanced water space, with the only true zero calorie, sugar, carb, sodium, and preservative-containing beverage available. Skinny Water’s proprietary formulation of essential antioxidant agents, electrolytes, and the critical vitamins our bodies need in order to achieve optimal function, uses 100% natural flavors, no preservatives, no artificial colors, and only the best purified water.

The company has constructed a network of approximately 50 domestic distributors (with three more internationally), placing product on shelves approximately 15k stores across the United States. Derived from the natural flavors contained in fruits, Skinny Water represents a fortified, extremely low-impact, great-tasting array of beverages that provide a concentrated punch of the nutrients essential for a healthier lifestyle.

The company’s strong emphasis on health, fitness, and community has served marketing initiatives very well. The new age beverage segment has seen increasing momentum in recent years, with just about every beverage company getting into the game, but none of them has the kind of no-nonsense product composition behind Skinny Water, something that appeals directly to the majority of the core consumer market.

Skinny Nutritional continues to build value around the Skinny Water brand, and today has numerous trademarks in the healthy beverage and snack food categories. As consumers migrate away from sugar based beverages and empty calories, Skinny Water is ideally positioned to benefit from positive market trends as management focuses on delivering exceptional value to shareholders.
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