Grey Cloak Tech, Inc. (GRCK)

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Grey Cloak Tech, Inc. (GRCK)

Postby QualityStocks » Mon Apr 10, 2017 10:39 pm

Grey Cloak Tech, Inc. is a developer of industry-leading click-fraud detection software designed to overcome the most expensive and devastating threats in the digital world. Through its recently acquired subsidiary, ShareRails, Grey Cloak now also provides sophisticated e-commerce tools that help retailers evolve beyond their brick-and-mortar business practices to increase both their digital engagement and their foot traffic.

ShareRails is an online-to-offline technology firm that provides vitally important services within the trillion-dollar retail sector, helping brick-and-mortar retailers compete directly for online awareness with e-commerce-only brands. Through the ShareRails O2O platform, offline retailers can use online channels to more effectively drive sales and attract new customers.

The innovative solutions offered by ShareRails enable local retailers to capture the millions of online shopping searches they are currently missing out on because their product inventories and other key information is not currently available online and, therefore, does not appear in relevant searches and cannot be viewed digitally.

Most of today’s retail sales are Web-influenced. By utilizing digital marketing channels, merchants can enhance the in-store shopping experience for customers and simultaneously boost sales. The ShareRails O2O platform enables retailers to put their product catalogs online, along with product location and availability, and make the information searchable. The platform also offers digital merchandising tools that include an outfit builder and wishlist app along with conversational shopping tools. Through ShareRails O2O, merchants can additionally tap into data that details shopper insights and behavioral trends. Add-on services include click-n-collect, reservations for in-store pickup, and local delivery.

ShareRails additionally offers Dress.li, which is a recommendation and reward platform that connects shoppers to stylists, bloggers and other fashion influencers who provide them with expert shopping advice and uniquely styled looks and, simultaneously, connects the consumers to fashion retailers. Through Dress.li, the challenge of creating a seamless social shopping experience has finally been mastered! This platform facilitates live shopping communications, curation and content creation and lets users join a global network of trendsetters. Through this network, users can inspire and be inspired, accessing and sharing product recommendations and unique looks and receiving rewards each time another user makes a purchase from their recommendations. This platform not only provides an enjoyable and exciting network for shoppers and fashionistas, but it simultaneously supplies retailers with a lucrative outlet for acquiring new customers through a built-in global sales force of fashion influencers. As these Dress.li stylists create and share looks, they also deliver pre-qualified sales leads and conversions and are rewarded for doing so.

Joined together, Grey Cloak Tech’s industry-leading click-fraud detection solutions and the exciting retail-boosting products delivered through ShareRails offer a broad package of services to both protect businesses in the digital world and help them utilize digital channels to bolster their sales and enhance customer engagement.

Grey Cloak Tech continues to serve as an industry leader in developing the most effective and comprehensive weapons to fight online security threats. The company is keenly focused on protecting its clients’ interests through the identification of fraud patterns at the very earliest stages. When businesses partner with Grey Cloak Tech, they can look forward to benefiting from industry-leading technology, a top-tier client services team, and an augmented bottom line.
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Re: Grey Cloak Tech, Inc. (GRCK)

Postby QualityStocks » Wed Apr 19, 2017 5:12 pm

Grey Cloak Tech, Inc. (GRCK) Acquisition of ShareRails and Additional Funding Expand Market Reach

The acquisition of ShareRails was completed by Grey Cloak Tech, Inc. (OTC: GRCK) in March 2017 and is already developing new relationships and creating new online-to-offline business opportunities in southeast China. Excel Management Systems, an IT management firm, had valued the acquisition at over $6.4 million. ShareRails is now enhancing the visibility of brick-and-mortar stores to millions of online shoppers thanks to its ShareRails Online to Offline Platform (O2O), which transforms inventory data into digital content that can be indexed by Google and various other search engines. The platform also seamlessly integrates internet marketing, email marketing, and social media to bridge the gap between traditional and e-commerce stores.

Funding by Tomorrow Ventures (a private equity fund operated by Google) has helped ShareRails reach its goals. In fact, ShareRails founder Joseph Nejman previously led seed investments as Entrepreneur in Residence for the venture capital firm and held various roles at Google. In a recent interview, Nejman said of the basis for the ShareRails O2O platform: “Local retailers are missing out on millions of shopping searches each month because their product inventory and other key information is not accessible online and therefore they do not appear in relevant search results nor can consumers see what products are in stock without visiting the store.”

The acquisition promises to have repercussions throughout the retail and e-commerce industries. Serving the trillion-dollar retail sector, ShareRails can draw the attention of online shoppers to local retailers, even if their inventory isn’t available online. Local merchants’ products can be seen through basic online searches. The ShareRails platform makes in-stock products and promotions instantly searchable; it creates a digital product catalog allowing people to find products locally and even on social media. In addition to product details, one will also see directions to the store, hours of operation, and other relevant details.

Once data are imported, stored in the cloud, and published, the ShareRails O2O platform lets people search an online mall. This drives digital campaigns and social media initiatives while enabling a resource for product reviews and recommendations. End users can also take advantage of an outfit builder, wishlist app, and other shopping tools such as the Dress.li recommendation and reward platform. Shoppers can easily connect with fashion experts, stylists, and bloggers. At the same time, merchants have insightful analytics to track customer behavior, trends, and more.

Grey Cloak Tech provides industry-leading click-fraud protection solutions in addition to the retail solutions offered by ShareRails. It is now positioned to address the O2O market and online security (via its proprietary Fraudlytic software for digital advertising fraud protection), giving investors a path to benefit from business ventures serving a vast and diverse market. In the U.S. alone, there are over 10 million product searches per month, even as mall traffic was cut in half between 2010 and 2013, according to a recent company press release.

For more information, visit the company’s website at www.GreyCloakTech.com
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Re: Grey Cloak Tech, Inc. (GRCK)

Postby QualityStocks » Fri Apr 28, 2017 4:07 pm

Grey Cloak Tech, Inc.’s (GRCK) Fraudlytic™ Catches Hands in the Ad Revenue Cookie Jar

You may not have heard of Kessler’s Flying Circus (KFC), because, since its high-flying days in 2007, the FBI has clipped its wings. But while it was airborne, KFC generated over $5 million in one 12-month period by exploiting a fraudulent technique known as “cookie stuffing”. Cookie stuffing is just one pernicious technique that is costing online advertisers billions, driving the industry to rely increasingly on outfits like Grey Cloak Tech, Inc. (OTC: GRCK), a developer of industry-leading click-fraud detection software, to stop fraudsters from putting their hands in the ad revenue cookie jar.

Online advertising fraud is a growing problem. In March, a CNBC (http://nnw.fm/l1GTw) report suggested ‘that ad fraud will cost brands $16.4 billion globally this year, and that nearly 20 percent of total digital ad spend was wasted in 2016.’ Cookie stuffing is one approach favored by scammers, since it is very easy to pull off.

An FBI press release (http://nnw.fm/kXi0q) revealed just how easy as it detailed the machinations of the KFC fraud. KFC set up websites that attracted traffic quickly; one offered an app that showed the physical location of visitors to a MySpace profile. Using that app and similar ones created by KFC on its websites would ‘stuff’ a cookie into the user’s browser. Surreptitiously, the cookie included KFC’s eBay Affiliate ID number. When the user subsequently visited eBay and conducted a “revenue action”, KFC would receive a commission, even though the user did not click on an eBay ad or link.

Cookies, of course, are legitimate text files stored in a user’s browser by a website that has been visited by the user. Originally meant to store status information such as name, home address, email address and telephone number, there is increasing concern that they are now being employed to track a host of other private areas, such as the sites visited by users.

Grey Cloak Tech’s detection software can stop cookie stuffing and other forms of digital advertising deceit such as impression fraud, URL masking and click fraud. Impression fraud occurs when an ad is recorded as having being seen when it has not been seen. One technique used by fraudsters to generate these fraudulent ad impressions is to put ads in tiny one-pixel-by-one-pixel windows, which, of course, no human eye can detect. A web page can have dozens of these, which means that every visitor to the page generates impressions for ads he cannot even see.

URL masking or domain masking means that visitors to a website are stealthily directed to another website. It can be used to fool buyers into thinking they’re buying premium inventory when they are instead getting low quality placements. It has also been used to trick advertisers into running ads on sites with illicit or stolen content, which tend to generate lots of traffic but little ad revenue.

As these nefarious practices continue to grow, Grey Cloak Tech’s detection software will become increasingly important. For example, its Fraudlytic™ cloud-based, secure platform will monitor internet traffic in real time, blocking malicious and false clicks, while allowing real consumers to view offers and buy. The company has deep roots in the online advertising industry and is committed to restoring data integrity to the digital marketing industry. Fred Covely, founder, president and chief technology officer, has been involved in all aspects of software product and company development for many years. William Bossung, director and co-founder, was a partner and co-founder with Covely in a previous successful software company.

For more information, visit the company’s website at www.GreyCloakTech.com
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Re: Grey Cloak Tech, Inc. (GRCK)

Postby QualityStocks » Tue May 02, 2017 3:28 pm

Grey Cloak Tech’s (GRCK) Takeover of ShareRails Integrates Brick-and-Mortar and E-Commerce Omni-Channel Shopping

Grey Cloak Tech’s (OTC: GRCK) takeover of ShareRails and its cloud-based software could play a major role in the attempts by major retailers seeking to integrate their costly physical stores with e-commerce in order to successfully compete. Well-known chains are betting that their brick-and-mortar appeal can help them survive in the omni-channel shopping world. J.C. Penney is one example. After years of hemorrhaging losses — $513 million in fiscal 2015 alone — it posted a small but symbolic $1 million profit in 2016. Key to its survival strategy is attracting the online shopper to its physical stores. ShareRails’ proprietary software could be a key element in the survival and growth of stores, located in malls, strip centers, or freestanding, versus online companies that are nimble in pricing and assortments.

Grey Cloak Tech, after its March 2017 takeover of ShareRails, is now a dual-faceted company. It can use its newly-acquired online-to-offline (O2O) platform to raise the profile of retailers’ inventory in brick-and-mortar stores into online digital comparison shopping. Through a digital conversion of a listing of physical inventory into rich content, a number of search engines — such as Google — can then index the products offered. The endgame is a melding of online shopping with physical stores. The company also offers the market its own click-fraud detection with its proprietary Fraudlytic™ software designed to protect advertisers in the digital marketplace.

The result is a comprehensive O2O service which addresses the sharp decline in mall traffic at physical stores, brings traditional stores into the online shopping mix and shields online promoters from click-fraud, offering a clearer picture for investors into the true performance and reach of online businesses.

At the same time, merchants can analyze data detailing consumer shopping trends and better align their product assortments to meet those needs. To the consumer, e-commerce shopping integrated with data regarding the existing inventory of physical stores presents a comprehensive view of the total marketplace.

For more information, visit the company’s website at www.GreyCloakTech.com
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Re: Grey Cloak Tech, Inc. (GRCK)

Postby QualityStocks » Thu Jun 08, 2017 3:31 pm

NetworkNewsBreaks – Grey Cloak Tech (GRCK) Enables Integration of Brick-and-Mortar and E-Commerce Omni-Channel Shopping

Now a dual-faceted company following its March 2017 takeover of ShareRails and its cloud-based software, Grey Cloak Tech (OTC: GRCK) is poised to play a significant role as major retailers seek to successfully integrate their physical stores with e-commerce to keep stride with the changing retail market. The proprietary software offered through ShareRails presents a promising solution in the battle of brick-and-mortar stores versus online companies, enabling storefront merchants to compete in the omni-channel shopping world and drive business to their physical locations through the use of e-commerce tools.

“ShareRails’ proprietary software could be a key element in the survival and growth of stores, located in malls, strip centers, or freestanding, versus online companies that are nimble in pricing and assortments. Grey Cloak Tech, after its March 2017 takeover of ShareRails, is now a dual-faceted company. It can use its newly-acquired online-to-offline (O2O) platform to raise the profile of retailers’ inventory in brick-and-mortar stores into online digital comparison shopping. Through a digital conversion of a listing of physical inventory into rich content, a number of search engines — such as Google — can then index the products offered. The endgame is a melding of online shopping with physical stores.”
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