HeadsUp Entertainment International, Inc. (HDUP.PK) is a global media and entertainment company engaged in the creation of branded entertainment through the development, production and marketing of televised programming based on poker and other entertainment themes. The company’s operations have principally revolved around the creation of their Canadian Championship Poker brand through the production and licensing of a reality television series exhibited on Rogers Sportsnet and Score TV.
HeadsUp’s primary objective is to create a world class sports and entertainment experience targeted at the global marketplace. The plan is to accomplish this through a blend of unique formats and unprecedented player experiences. The company plans to make each tournament an international benchmark for poker enthusiasts and poker superstars around the world.
The Company’s management is dedicated to a growth strategy through horizontal and vertical market integration. Acquisitions are a key component to building cash flow, assets and shareholder value. The company believes and plans in strengthening the Canadian Championship Poker brand through their relationships with numerous prestigious casinos, many of which have long-established poker tournaments, and the ability to attract well-known professional poker players.