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Skinny Nutritional Corp. (SKNY)

Skinny Nutritional Corp. (SKNY) has established their Skinny Water® brand as a clear alternative to other products in the enhanced water space, with the only true zero calorie, sugar, carb, sodium, and preservative-containing beverage available. Skinny Water's proprietary formulation of essential antioxidant agents, electrolytes, and the critical vitamins our bodies need in order to achieve optimal function, uses 100% natural flavors, no preservatives, no artificial colors, and only the best purified water.

The company has constructed a network of approximately 50 domestic distributors (with three more internationally), placing product on shelves approximately 15k stores across the United States. Derived from the natural flavors contained in fruits, Skinny Water represents a fortified, extremely low-impact, great-tasting array of beverages that provide a concentrated punch of the nutrients essential for a healthier lifestyle.

The company's strong emphasis on health, fitness, and community has served marketing initiatives very well. The new age beverage segment has seen increasing momentum in recent years, with just about every beverage company getting into the game, but none of them has the kind of no-nonsense product composition behind Skinny Water, something that appeals directly to the majority of the core consumer market.

Skinny Nutritional continues to build value around the Skinny Water brand, and today has numerous trademarks in the healthy beverage and snack food categories. As consumers migrate away from sugar based beverages and empty calories, Skinny Water is ideally positioned to benefit from positive market trends as management focuses on delivering exceptional value to shareholders.

Transfer Agent
Interwest Transfer Co., Inc.
1981 East 4800 South Suite 100
Salt Lake City, 84117
801-272-9294

Investor Relations
QualityStocks
3370 N. Hayden Rd.
Scottsdale, AZ. 85251
480-374-1336

Key Investment Highlights
Targets major, expanding enhanced water industry
Company plans to expand beverage product line
Secured $15 million financing to accelerate growth

Industry
Sector: Services
Industry: Food Wholesale
Sub-indsutry: Functional Beverages

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Founder, CEO & Chairman - Michael Salaman
Michael Salaman has over 20 years of experience in the area of new product development and mass marketing. He began his business career as Vice President of Business Development for National Media Corp., an infomercial marketing company in the United States from 1985-1993. From 1995-2001, Mr. Salaman founded American Interactive Media, Inc., a developer of set-top boxes and lifestyle websites. In 2006, Mr. Salaman founded Skinny Nutritional Corp as a marketing and distribution company focused on the beverage sector. Mr. Salaman graduated from Temple University Business School with a B.B.A in 1986 and is a graduate of Germantown Academy.

VP, Retail Sales - Joe Gisondi
Mr. Gisondi's background includes 10 years with the Philadelphia Bottling Company. His expertise includes the successful solicitation of new accounts in the DSD field, the roll out of new products, and the cultivation of key business relationships. Mr. Gisondi is responsible for the rollout of Regional and National accounts across the United States. His accomplishments at the Philadelphia Coca-Cola Bottling Company include the launch of DASANI Water and Vanilla Coke, becoming the top District Sales Manager in the Philadelphia region, and his proven track record of successful growth of sales volume. Mr. Gisondi is a relational key between Skinny Nutritional Corp's distributors and customers.

VP, Manufacturing & Operations - Craig Fortin
Combining a passion for operational excellence with an entrepreneurial drive, Craig's career highlights include co-founding, building and leading both early-stage/start-ups and business units with Fortune 100 companies over a 20 year career. After spending 10+ years in transaction services & technology field, Craig shifted his energies to manufacturing and joined the two co-founders of Skinny Nutritional Corp and Skinny Water was born. As an early-stage company, Craig is responsible for developing and formulating all of the company's product along with managing the manufacturing & logistics processes that are fueling Skinny Water's dynamic growth as a leading beverage brand.

 

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